OPPO/vivo first orders to ODM manufacturers, wingtech, huaqin, Longcheer become the biggest beneficiaries
The importance of ODM to mobile phone manufacturers is self-evident, especially at present, as the competitive pressure in the smart phone market continues to increase, the financial pressure is gradually rising. Under such circumstances, many mobile phone manufacturers take this. The pressure was transferred to ODM vendors. Of course, from the perspective of the ODM market, due to the continuous concentration of shipments in the smart phone market, market shipments are basically dominated by the top few mobile phone brands. This is actually a potential loss for ODM manufacturers. Order!
As of now, the largest ODM project belongs to Xiaomi, followed by glory and Meizu and Lenovo. Mobile phone manufacturers such as OPPO, vivo and Gionee had previously released a small number of orders to OEM OEMs, but did not release orders to ODMs, that is, the R&D end still controls the ODMs. Foundry, but according to industry sources to mobile newspaper online revealed that from the perspective of OEM, for ODM manufacturers, due to limited profit margins, so the top ODM vendors and customers during the negotiation process, do not want to just Foundry, while more hope to engage in research and development!
As early as the end of 2017, there was news in the market that OPPO and vivo will release orders to ODMs in 2018. This will undoubtedly be a major positive news for current ODMs. According to the mobile phone newspaper recently learned from the supply chain, OPPO has already started the project and will release some low-end market projects to ODM vendors! It seems that this is tightly related to the ODM manufacturers. In fact, this will lead to a great deal of vibration in the mobile phone market!
OPPO/vivo first release orders to ODM vendors, wingtech, huaqin, Longcheer etc. become the biggest beneficiaries
As we all know, in the past few years, OPPO, vivo and Gionee have not released orders to ODMs. Currently domestic orders for ODMs are millet. According to the mobile newspaper online, most orders for Xiaomi are Handed over to ODMs, mainly in the low-end market, followed by glory and Meizu. For millet and glory, the main ODMs are wingtech, huaqin, and Longcheer. These three almost occupy the main ODM of millet and glory. project!
Unlike simple OEMs, OEMs are more focused on production and OEM, but ODM projects are more of a consideration of ODM vendors' R&D capabilities. This point has been verified by ODM vendors. In the past few years, ODM manufacturers are all greatly improving their R&D capabilities and expanding to other terminal markets!