Build your own brand, you should choose OEM or ODM
Before you know the definition of OEM, ODM.
What is OEM Manufacturing?
Original Equipment Manufacturing (OEM) refers to an equipment manufacturer who creates and assembles products which are then marketed under a brand name or company by a separate vendor or reseller.
What is ODM Manufacturing?
Original Design Manufacturing (ODM) refers to a manufacturer who anonymously designs and manufactures its own products. They are usually under contract with OEM companies, who then market the products separately.
Basically, OEM means that you can get a product that was designed, researched, and developed by someone else’s hard work and simply put your logo on it. And just like that you have your very own branded product or product line.
You only need to find the phone model that meets your requirements. The manufacturer can customize Logo, packaging, software, etc. according to your requirements, and be ready to start sell as soon as the shipment arrives.
MOQ and R&D costs
When you buy OEM products your MOQ’s are much smaller because the same product is being mass-produced and then sold through traders in smaller quantities. But if you want your own original design you are the only potential buyer for this design, so you must be ready to buy in very large quantities And pay for R&D costs.
So when you are considering developing a product or creating a brand, the best solution is to first select the OEM products provided by the Chinese smartphone manufacturers, wait for the company to reach a certain scale, and then consider ODM products to ensure exclusive advantages.